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How can running errands advertise Willie's business?

An article in Car and Driver magazine prompted Willie Fodera to track down an electric vehicle to advertise his auto electronics store. He ended up with a lot more than he expected.

When Willie first saw the Sparrow in 2001 he knew he wanted one to help advertise his Ozone, New York store, Stereo Upgrade . The unique design, which Myers Motors carried over to the new NmG personal electric vehicle, definitely grabs attention. Willie customized the exterior to advertise his store. He quickly discovered that parking the vehicle in front of his shop was a "great way to get some stares looking at the front door" of his business.

Willie began driving the EV to work about three times a week. Because it is easier to find parking for a small vehicle in a busy city like New York , he takes it for errands like banking. He regularly drives the EV to the convenience store, and even takes it to the hardware store when he needs something for the shop.

Usually he finds several people have stopped in the store lot to admire the parked EV. Willie really enjoys coming up to the vehicle with his arms full of purchases because someone in the crowd will ask where he plans to put everything. Willie just smiles, clicks the remote control that he installed to open the trunk, and enjoys the looks on their faces as he stows his wares.

Willie describes the vehicle as "one of the enjoyments of my life." He gets a kick out of watching the other driver's surprise at how much power it has when he takes off. He also loves taking his EV to car shows and stealing the attention from more well-known vehicles. At one show, he even overshadowed a Shelby Series 1 on display. After six years of driving it, Willie's EV is still newsworthy. The New York Daily News just published an article on Willie and his Sparrow in November of 2006 .

 
Willie has taken his EV through all the tunnels and bridges of New York City and traveled through four of the five boroughs. He has taken it out to Long Island on occasion and recharged it at a friend's house while visiting. Overall, the vehicle has passed his expectations and held up well to some seriously poor driving conditions. Willie said that this vehicle is "perfect for me whether it's parked in my showroom, at home, or on the road." He went on to say, "If you want something that no one has, buy one. It's definitely a lot of fun.
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